So, got time for a rant about creepiness?

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Let’s talk Ello.

In case you’ve been living in a pineapple under the sea, far from news-y goodness, you know about Ello. The invite-only social network exploded in popularity, at one point processing 30,000 sign-up requests an hour.

30,000 people. An hour. Begging to sign up.

Why?  Continue reading

So you wanna set the mood, baby? Part 2

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Why don’t you have another glass of wine, mm? I’ll light these candles. Because we’re all about mood again today, angel pants. Awwww yeah.

Last time we got together, we talked about the role played by setting in determining mood. In a way, setting is the easiest of these techniques to use — the most common sense. But today we’re talking diction, and that’s a bit trickier.   Continue reading

So you wanna set the mood, baby?

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Working at home = distractions. ‘S just a fact. Laundry or housekeeping if you’re feeling virtuous. Junk food and daytime TV if you’re not. And if you don’t live alone? Someone else’s robot sweeper or reality show gets added to the mix.

Enter RainyMood. With over 800 thousand shares and likes and pins, this site clearly fills a need. For me, it blocks out Matlock. But folks use it while reading, for sleeping, and for discovering new music with the swanky “add cool tunes to your rain-drenched experience” option.

There’s Coffitivity, too. For when you want to be in a coffee shop but don’t want to wear pants.   Continue reading

So, let’s get honest about tech and narrative conflict

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If you’re in tech or online spaces at all, I’m sure you’ve seen The Video.

A few tech fellas, newcomers to San Francisco, had a…let’s call it a difference of opinion with some long-time local kids about who got to use a public soccer field.

The techies didn’t come out looking too great.   Continue reading

So, I’m nowhere near done with lateral thinking

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Now, I don’t want to brag? But I bargain hunt, y’all. Double coupons, discount codes, extensive online searches — I can squeeze a dime so hard Eleanor Roosevelt returns from the dead to smack me for roughing up her husband.

So when I decided to investigate shooting some lo-fi guerilla video for marketing and branding tastiness, I was not going to splash out for a shiny camera that did much more than I needed for much more than I wanted. Especially since I’d have to do tons in post to get the effect I was after.

Enter the fine folks at White Rabbit Japan, and the single most adorable video camera ever created.   Continue reading

So, here’s Thought Experiment #9

Last time we experimented thoughtfully, I let you in on the secret method behind my madness for these challenges — lateral thinking. Since then, I’ve been thinking about thinking, in a recursive kinda way. I’ve decided there’s a Patron Saint of Lateral Thinking. And he’s got a mullet.

Yes, ladies and gentlebeings, I’m talking about Agent Angus MacGyver. (Didn’t know he had a first name, didja? Well he did, and it was Scottish. And awesome.)

So here’s your Saint MacGyver Challenge.

Look around you right this instant. At your desk or on your phone or when and where ever you’re reading this. What’s in sight? Paper clips? Coffee stirrers? The answer to the mystery of the Mary CelesteWhatever you see is all that you have for this experiment.

Now. Construct something. Even just an image or a logo or a still life. But here’s the catch. That something has to represent your brand.

Bonus points if it blows up. Because MacGyver.

Why would I ask this?

Because you, buddy, should be flexing those lateral thinking muscles.

Go on. Get cracking. Make Mac proud.

So, what’s all this about character types?

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There are a lot of different ways to talk about the characters that make storytelling work. You can get your Jung on and talk about archetypes. You can go theatrical and delve into the masked roles from commedia dell’arte, which involves amazing masks and will make you hungry (No? Just me? I can’t be the only person who gets hungry just reading Italian). But today I’d like to look at characters through the lens of change: Do they or don’t they?

Continue reading