If you’re in tech or online spaces at all, I’m sure you’ve seen The Video.
A few tech fellas, newcomers to San Francisco, had a…let’s call it a difference of opinion with some long-time local kids about who got to use a public soccer field.
The techies didn’t come out looking too great. Continue reading
Now, I don’t want to brag? But I bargain hunt, y’all. Double coupons, discount codes, extensive online searches — I can squeeze a dime so hard Eleanor Roosevelt returns from the dead to smack me for roughing up her husband.
So when I decided to investigate shooting some lo-fi guerilla video for marketing and branding tastiness, I was not going to splash out for a shiny camera that did much more than I needed for much more than I wanted. Especially since I’d have to do tons in post to get the effect I was after.
Enter the fine folks at White Rabbit Japan, and the single most adorable video camera ever created. Continue reading
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Tagged branding, camera, cheap but awesome, Eleanor Roosevelt, Fuuvi Bee, Japanese instructions shall not thwart me, Lateral Thinking, marketing, storytelling, video, White Rabbit Japan
Last time we experimented thoughtfully, I let you in on the secret method behind my madness for these challenges — lateral thinking. Since then, I’ve been thinking about thinking, in a recursive kinda way. I’ve decided there’s a Patron Saint of Lateral Thinking. And he’s got a mullet.
Yes, ladies and gentlebeings, I’m talking about Agent Angus MacGyver. (Didn’t know he had a first name, didja? Well he did, and it was Scottish. And awesome.)
So here’s your Saint MacGyver Challenge.
Look around you right this instant. At your desk or on your phone or when and where ever you’re reading this. What’s in sight? Paper clips? Coffee stirrers? The answer to the mystery of the Mary Celeste? Whatever you see is all that you have for this experiment.
Now. Construct something. Even just an image or a logo or a still life. But here’s the catch. That something has to represent your brand.
Bonus points if it blows up. Because MacGyver.
Why would I ask this?
Because you, buddy, should be flexing those lateral thinking muscles.
Go on. Get cracking. Make Mac proud.
There are a lot of different ways to talk about the characters that make storytelling work. You can get your Jung on and talk about archetypes. You can go theatrical and delve into the masked roles from commedia dell’arte, which involves amazing masks and will make you hungry (No? Just me? I can’t be the only person who gets hungry just reading Italian). But today I’d like to look at characters through the lens of change: Do they or don’t they?
Oh, you fabulous little crumpet. Yes, yes, a thousand times yes! A blog is wholly yours, a place where your branding can be polished as shiny as a new dime.
Blogging is a brilliant way to improve your SEO. Blogging is a brilliant way to establish your expertise. Blogging is an extra-crunchy brilliant way of connecting with your customers. Don’t believe me? Check out this infographic from the fine folks over at Social Media Today. Starting with this statistic:
61% of US consumers have made a purchase based on a blog post. Continue reading