So, Steph, what are you digging now?

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I try to keep it light around here, y’all. Positive, upbeat, etc. But I also cover a lot of folks doing stuff that’s…what’s the phrase I’m looking for? Oh. Right. Dumb as a box of back hair.

In the spirit of switching it up and being more jubilant than judge-y, here’s what I’m into lately.

What I'm Digging Now: Marketing Miscellanea & Assorted Whatnot

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So, does character count?

Storytelling for Success LogoYes. Next question.

Oh, wait…do you mean, do characters count? Count your characters? Y’all, that is seriously muy importante in your email subject lines. And I have the best of all possible examples to prove it.

Names have been omitted to protect the guilty-as-hell. Continue reading

So, I’ve been a little busy

Storytelling for Success LogoI am officially a Bad Blogging Blogger. In my defense, I got a job, got a better job, assisted with State of Search, and well…

Engagement Ring

Check out that vintage engagement bling, y’all.

However, I owe you an apology. I feel like we were about to have a moment, then I buggered off for months. So take me back, baby. Those other blogs meant nothing to me.

Besides, there’s some Big Stuff™ on the way.

So, where are your manners?

Social Media is like a cocktail party.

Your mother raised you better than that.

So, this will totally be unbiased, right?

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Look, I love Coke. I used to cram my dorm room mini-fridge with the 12-packs, and hoarded those precious, precious buy-one-get-one-free coupons like Smaug hoarded gold. I mean, me ‘n Coca-Cola go way, way back.

But I haven’t been drinking as much of it lately. Because…calories. And high-fructose corn syrup. And beer. Look, you live in the same town as Cobra Brewing and try not to enjoy that deliciousness, ok?

Turns out, I’m not alone in cutting back on the soda. In the U.S., consumption is down for the tenth straight year, with more folks drinking water, even sugary water-type beverages, than diet pop.

But hey! No worries! Sure, we’ve all been told both diet and exercise contribute to health and well-being, but there are some researchers out there saying that what you eat and drink really isn’t that big a deal!   Continue reading

So, didja miss me?

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With a new job and new responsibilities, I’ve been horribly remiss at blogging. I hope you can find it in your heart or other internal organs to forgive me.

As a peace offering, and to get back into the swing of things, I wanted to show you an example of lateral thinking. An example that involves power tools.   Continue reading

So, let’s talk about video

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Well, cats and kittens, I’ve had video on the brain for a while. It started with the tiny camera of tininess. The Japanese-only instructions are slowing me down, can’t lie, but I have figured out how to shoot stills. (They’re gorgeous, but they don’t move.)

DFWSEM’s speaker for May 13 is a factor, too. You haven’t heard? Casey Henry. Wistia wiz. Video marketing guy. He’ll be presenting on how to use video to up your marketing mojo.

And of course there were the roughly 197268345716234 articles about 2015 being the Year of Video in Marketing. Hey, they weren’t wrong. We got Periscope and Meerkat just this year, after all, making web streaming practical just about anywhere with WiFi. And we even got free apps to shoot and quick-edit right from your phone.   Continue reading