What does advertising look on Mr. Spock’s home planet, Vulcan? A whole culture that values honesty and emotional control…
“We are not the best product on the market, but we are the best at this price point. If you have more to spend please purchase [Item X] by our competitor [Company Y]. Otherwise, consider us for your needs. Thank you for your time.”
Why would I ask this?
Because you, buddy, ought to be honest with your customers.
Mull it over. G’head. See what you come up with.