Tag Archives: advertising

So, does character count?

Storytelling for Success LogoYes. Next question.

Oh, wait…do you mean, do characters count? Count your characters? Y’all, that is seriously muy importante in your email subject lines. And I have the best of all possible examples to prove it.

Names have been omitted to protect the guilty-as-hell. Continue reading

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So, where are your manners?

Social Media is like a cocktail party.

Your mother raised you better than that.

So, this will totally be unbiased, right?

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Look, I love Coke. I used to cram my dorm room mini-fridge with the 12-packs, and hoarded those precious, precious buy-one-get-one-free coupons like Smaug hoarded gold. I mean, me ‘n Coca-Cola go way, way back.

But I haven’t been drinking as much of it lately. Because…calories. And high-fructose corn syrup. And beer. Look, you live in the same town as Cobra Brewing and try not to enjoy that deliciousness, ok?

Turns out, I’m not alone in cutting back on the soda. In the U.S., consumption is down for the tenth straight year, with more folks drinking water, even sugary water-type beverages, than diet pop.

But hey! No worries! Sure, we’ve all been told both diet and exercise contribute to health and well-being, but there are some researchers out there saying that what you eat and drink really isn’t that big a deal!   Continue reading

So, ready to get your graphics on?

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As anyone who’s ever seen me try to decorate a cake will tell you, I am not a graphic designer. At all. And if you’re wearing a lot of hats in your small- or medium-sized biz, I’m guessing you’re not a designer either (unless you run a design firm, in which case you don’t need this post). But not being a graphic guru is bad news for both of us, buddy, and I’ll tell you why.

Gmail grid view.

Now, I’m not saying that those three words should cause you a bowelquake of panic. But I am saying you should check it out.  Continue reading

So, what do you do when you really screw up?

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In my last couple of pieces, I’ve pointed out some examples of what not to do. Like, ever. Under any circumstances. There was a key and creepy difference between these two examples, though.

Both started out as honest, if incredibly short-sighted, mistakes. But one screw up was followed by a sincere apology. The other? Not so much.

It might be instructive to talk about how to say you’re sorry. Like all forms of communication, that’s storytelling. And because it deals with emotions and disappointment, it’s important that it be respectful storytelling.   Continue reading

So, was this the most horrible decision ever?

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If you’ve been keeping an eye on all things marketing, you’ve probably seen mention of a crematorium owner in St. Louis who made a…uh…let’s go with confusing choice in their recent ad campaign.

They went full meme. But that wasn’t the problem.   Continue reading

So, here’s Thought Experiment #11

Time for a Thought Experiment

There’s always time for lateral thinking.

You don’t have to be Lamont Cranston, who knows what evil lurks in the hearts of men, in order to see if something’s wrong at work. If you have a business, or run a department, or supervise anyone or anything at all, you know that one of your responsibilities is to shore up the weak and make best use of the strong. That could mean people. That could mean processes. That could even mean weird directives handed down from the home office/upper levels that make no real-world sense. So here’s my question to you. Do you know what the weak parts are?

In other words, if you were the bad guy, all nefarious and mustache-twirling, how would your take down your own biz?

Maybe you’d approach a dissatisfied employee who’s vital but feels under appreciated and has been more negative than usual recently. Maybe you’d exploit a manufacturing inefficiency. Maybe you’d develop a social media strategy for your competing company that whupped the pants off what you’re currently rocking.

What’s really important is that you take stock. New year, new start, right? Like Peter Drucker said, “There is nothing so useless as doing efficiently that which should not be done at all.”

Why would I ask this?

Because as you let your inner evil genius out to play, it ought to occur to you, buddy, “Hey, now I know what parts of my sky-writing firm/jelly bean factory/envelope licking service need to be fixed!”

Go on. Take a look around. See what you find.