Tag Archives: content marketing

So, this will totally be unbiased, right?

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Look, I love Coke. I used to cram my dorm room mini-fridge with the 12-packs, and hoarded those precious, precious buy-one-get-one-free coupons like Smaug hoarded gold. I mean, me ‘n Coca-Cola go way, way back.

But I haven’t been drinking as much of it lately. Because…calories. And high-fructose corn syrup. And beer. Look, you live in the same town as Cobra Brewing and try not to enjoy that deliciousness, ok?

Turns out, I’m not alone in cutting back on the soda. In the U.S., consumption is down for the tenth straight year, with more folks drinking water, even sugary water-type beverages, than diet pop.

But hey! No worries! Sure, we’ve all been told both diet and exercise contribute to health and well-being, but there are some researchers out there saying that what you eat and drink really isn’t that big a deal!   Continue reading

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So, let’s talk about video

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Well, cats and kittens, I’ve had video on the brain for a while. It started with the tiny camera of tininess. The Japanese-only instructions are slowing me down, can’t lie, but I have figured out how to shoot stills. (They’re gorgeous, but they don’t move.)

DFWSEM’s speaker for May 13 is a factor, too. You haven’t heard? Casey Henry. Wistia wiz. Video marketing guy. He’ll be presenting on how to use video to up your marketing mojo.

And of course there were the roughly 197268345716234 articles about 2015 being the Year of Video in Marketing. Hey, they weren’t wrong. We got Periscope and Meerkat just this year, after all, making web streaming practical just about anywhere with WiFi. And we even got free apps to shoot and quick-edit right from your phone.   Continue reading

So, ready to get your graphics on?

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As anyone who’s ever seen me try to decorate a cake will tell you, I am not a graphic designer. At all. And if you’re wearing a lot of hats in your small- or medium-sized biz, I’m guessing you’re not a designer either (unless you run a design firm, in which case you don’t need this post). But not being a graphic guru is bad news for both of us, buddy, and I’ll tell you why.

Gmail grid view.

Now, I’m not saying that those three words should cause you a bowelquake of panic. But I am saying you should check it out.  Continue reading

So, your free content: Use it or…um, don’t? I guess?

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My hiatus is about to come to an end. But before I return to serious social media-ing and bloggonating (Blogg O’Nating, by the way, is the worst leprechaun name ever), I thought I’d muse at you a little. Inspired by NASA.

Because seriously, this is beyond fantastic.

“But Steph,” you protest. “What does that disarmingly catchy parody have to do with my business? I’m not an astronaut!” You don’t have to be. You have content for days. Just gotta use what you’ve got.  Continue reading

So, got time for a rant about creepiness?

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Let’s talk Ello.

In case you’ve been living in a pineapple under the sea, far from news-y goodness, you know about Ello. The invite-only social network exploded in popularity, at one point processing 30,000 sign-up requests an hour.

30,000 people. An hour. Begging to sign up.

Why?  Continue reading

So, what exactly is SEO? Like, basically?

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If you’re already an SEO badass, the cat that won’t cop out when there’s danger all about, then this blog post isn’t for you.

But if you’re new-to or on-the-margins-of or just-curious-about online marketing? Well, my friend, you are about to enter the land of the TLA — the Three Letter Acronym. You can’t swing a cat (not that you would, you’re not a monster) without hitting a B2B or a CTR or a PPC. And they’re all important. But they’re not equally important. The 800 pound gorilla, in my humble opinion, is good ol’ SEO.  Continue reading

So, what does storytelling require, anyway? Part 4

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Here at stately Studer Manor, we dig conflict. Not in the sense that we like arguing about who exactly forgot to put the soap in the dishwasher, Someone Who Shall Remain Nameless, but in the literary sense. Without conflict? No narrative. Without narrative? No story. Just…stuff happening.

Having discussed the other three of the four main classical Western narrative conflicts — protagonist vs. society , protagonist vs. antagonist , and protagonist vs. self — it’s time to tackle:

Protagonist vs. Nature, ie: Captain Ahab Overly Invested In His Job And Hung Up On A Whale Which Is Totally Normal And Not At All Weird, Dude, But No I Don’t Want Your Number, Into The Wild, The Old Man And The Sea, Me Just Trying To BBQ Out Here Where Do All These Mosquitoes Even Come From?  Continue reading