Tag Archives: social media

So, where are your manners?

Social Media is like a cocktail party.

Your mother raised you better than that.

So, how do you deal with setbacks?

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Look, I love me some Google. I use Gmail. I think G+ is superior to Facebook. Google Maps has saved my bacon more times than I can count given that the roads in DFW seem to exist in a state best described as “a non-Euclidian construction nightmare that would terrify Clive Barker.”

But Google? Darlin’? Sweetie-cakes? You suck at transparency.   Continue reading

So, does your biz have a social media policy?

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Even though we now shop online, bank online, and even find our spouses online, there are still folks out there meeting news of vicious social media attacks with, “It’s just the internet. Grow a thicker skin.”

But let an employee be candid about work disappointments online, and some of those same folks are ready to grab the torches and pitchforks.

We can’t have it both ways. But you know what we can have? Solid social media policies.

And your company needs one.

Need proof? Let’s look at a couple of problems you might encounter, starting with a case that’s been in the news recently.

Y’all have heard of Curt Schilling, I’d imagine. If not, here’s a recap. Let me warn you, though, it ain’t pretty. I usually keep it light around here. The issue I’m about to address is anything but.  Continue reading

So, what do Andy Beal and Wil Wheaton have in common?

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The folks at DFWSEM, who are professional but refreshingly un-phony, have a meeting the second Wednesday of each month. And said meetings aren’t just fluff and filler. They bring in some heavy hitters to speak on a wide range of online marketing and social media topics, cats like Bill Hartzer and Roger Dooley and Dallas Search Engine Academy superheroine Beth Kahlich.

Last week, they snagged Andy Beal, who’s more entertaining than a dachshund in a cardigan, to speak on what not to do online under any circumstances and then how to fix it when you do it anyway.

I blogged about it for Argent Media over at the [Ag] Search Blog, but here at Stately Studer Manor, I wanted to concentrate on one point he made. One, because it neatly dovetails with my personal philosophy of Don’t Be Creepy. Also because it was a profoundly weird story. And because sometimes, hey, we all need to be reminded of certain rules. A particular rule often called Wheaton’s Law in the nerdier sectors of the intarwebz. Y’know, Wil Wheaton? Ensign Crusher of the Enterprise? Nemesis of Sheldon Cooper? Yep, he’s got a Law. Which is this: Continue reading

So, ready to get your graphics on?

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As anyone who’s ever seen me try to decorate a cake will tell you, I am not a graphic designer. At all. And if you’re wearing a lot of hats in your small- or medium-sized biz, I’m guessing you’re not a designer either (unless you run a design firm, in which case you don’t need this post). But not being a graphic guru is bad news for both of us, buddy, and I’ll tell you why.

Gmail grid view.

Now, I’m not saying that those three words should cause you a bowelquake of panic. But I am saying you should check it out.  Continue reading

So, here’s Thought Experiment #11

Time for a Thought Experiment

There’s always time for lateral thinking.

You don’t have to be Lamont Cranston, who knows what evil lurks in the hearts of men, in order to see if something’s wrong at work. If you have a business, or run a department, or supervise anyone or anything at all, you know that one of your responsibilities is to shore up the weak and make best use of the strong. That could mean people. That could mean processes. That could even mean weird directives handed down from the home office/upper levels that make no real-world sense. So here’s my question to you. Do you know what the weak parts are?

In other words, if you were the bad guy, all nefarious and mustache-twirling, how would your take down your own biz?

Maybe you’d approach a dissatisfied employee who’s vital but feels under appreciated and has been more negative than usual recently. Maybe you’d exploit a manufacturing inefficiency. Maybe you’d develop a social media strategy for your competing company that whupped the pants off what you’re currently rocking.

What’s really important is that you take stock. New year, new start, right? Like Peter Drucker said, “There is nothing so useless as doing efficiently that which should not be done at all.”

Why would I ask this?

Because as you let your inner evil genius out to play, it ought to occur to you, buddy, “Hey, now I know what parts of my sky-writing firm/jelly bean factory/envelope licking service need to be fixed!”

Go on. Take a look around. See what you find.

So, got time for a rant about creepiness?

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Let’s talk Ello.

In case you’ve been living in a pineapple under the sea, far from news-y goodness, you know about Ello. The invite-only social network exploded in popularity, at one point processing 30,000 sign-up requests an hour.

30,000 people. An hour. Begging to sign up.

Why?  Continue reading